Charly Faricelli is an Agricultural Engineer, a third-generation farmer, and a passionate communicator. In 2022, he went viral after planting Messi’s face in a cornfield, a fusion of creativity and agriculture that captured global attention.
Having closely followed our project, Charly was very clear when talking about Seed Matriz:
“I’ve always liked the idea of Seed Matriz because it works on something fundamental: the seed. The producer knows that they must buy seeds every year, no matter what. Then come the micronutrients, fertilizers, herbicides… but the base is always the seed.”
From his perspective, encapsulated seed represents much more than a technical improvement; it’s a concrete response to one of agriculture’s historical problems.
“I use a concept that I really like: there are Post Mortem products. These are the ones that show you everything that went wrong when it’s already too late. Seed Matriz isn’t Post Mortem; it’s the exact opposite. It tries to bring the plan closer to the final result. If I plant 80,000 seeds, I want 80,000 plants to sprout. That’s where this technology comes in.”
With his experience in communication, Charly also highlighted the importance of knowing how to convey the value of new tools:
“With agronomy and technology, you can do anything. If I use them right, I’m closer to making the crop do what I want.”
Coming from a farming family, he acknowledges that agricultural production inevitably coexists with uncertainty, something that has been passed down through generations:
“Agriculture is crazy. I always say it’s irrational. You make decisions, but you don’t know if it’s going to rain or not. The true producer has to ‘take a gamble’ on part of it. My grandfather did it, my father did, and I do too. That irrationality doesn’t go away.”
However, he sees technologies like encapsulation as an opportunity to narrow that gap:
“You can’t control everything. But today we have tools that allow us to perfect each stage and get closer to what we want to achieve.”
At Seed Matriz, we share that vision: in an unpredictable environment, planting better from the start is the first step to building the future we imagine.
